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SXSW 2018 // Austin, Texas // 3.9.18 – 3.18.18

Article and Photos by: Joshua Guerra

Austin, TX – There were no big surprise pop ups at SXSW this year; a lot of sponsors dropped or didn’t have a music showcase including 3 big past showcases Samsung, Youtube and the MTV Woodies. This left many people disappointed, but SXSW was never about the bigger artists, it is all about discovery — and that’s what this year’s SXSW was all about.

Noah Cyrus, Billie Eilish, Tinashe, Smokepurpp, and Duckwrth were among some of the many rising artists that performed at various showcases in downtown Austin.

Some of the hottest showcases this year were from The Fader Fort, Capital One, Vevo, The Neon Golden Showcase, SXSW Takeover, Mass Appeal Live at The BBQ, and Bumble among many others.

As always SXSW lines were long during the day, with fans waiting hours before the showcases even began to make sure they got in. It was perfect weather for SXSW and, though a quieter week than usual, this year was about discovery, which kept most happyand that did not disappoint those fans who were looking for new music.

Joshua Guerra
Joshua Guerra is a music photographer currently based in Austin, Texas where he studies Rhetoric and Writing at The University of Texas at Austin. He found his passion for music photography after being in the photo pit for the first time at the film, music and interactive festival SXSW 2013 in Austin, Texas. He occasionally interviews a variety of music artists which have included Carrie Underwood, Blue October, The Devil Wears Prada, Drowning Pool and many more. When he's not shooting or attending concerts you can catch him on the sidelines, or court side shooting Texas Longhorn sports for The Daily Texan newspaper.

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